CLOSING DATE: Wednesday 31 August 2011 The first Festival took place in 2010 and the audience was exclusively industry, including Fox, Disney, Paramount and PBS.  Since then the trailers have been in an Online Screening Room where Hollywood managers, producers and distributors can view filmmakers' work. Total requests from the film industry have reached 118; 5 deals have been offered and one script has been optioned.

The Deadline for Submissions for scripts, short films, feature films and TV shows is 31 August 2011

The Trailer Team

www.thetrailerfestival.com 

P O Box 69854

Los Angeles

CA 90069 

mail@thetrailerfestival.com

Tel 001 310 597 1828

What you receive may not always be to your liking but, as any good PR Specialist will tell you, receiving negative feedback, as well as the positive ones, should be equally welcomed and acted upon in a positive manner.  Case in point, the recent alleged sacking of US PR firm, The Redner Group Limited who handled the PR for @2K Games, the developer of @Duke Nukem.  The PR firm received poor reviews of the latest version of the game and showed their displeasure by going on Twitter to inform Reviewers that they would not be receiving review copies from them again stating “Too many went too far with their reviews... we are reviewing who gets games next time and who doesn’t based on today’s venom.”  This appalled 2K Games who also went on to Twitter to inform people that Redner no longer represented them.

What Redner should have done, in my opinion, was to engage with and acknowledge the Reviewers’ concerns, ask how they thought the game could be improved, inform that their concerns would be taken on board and Thank them!  This would show transparency, possible improvement in the game resulting in a better end-user experience and, above all, that honest reviews (not selected ones) were obtained. Thus enhancing their client’s Brand Reputation as well as their own.