CLOSING DEADLINE FOR SUBMISSIONS: 16 October 2011.
Looking for women who are working on the best short films in the UK right now, across all key areas of creativity; we want directors, editors, cinematographers, writers, producers and composers to submit their work. And it’s not only craftswomen that we’re looking for – we also want short films (directed by both women and men) that put interesting female characters at their centre. Sadly, we’ve found these are few and far between, but we’re sure the times are-a-changin’ and we want to see a lot more of this work. If you’re not sure what makes the grade, you might want to try holding your film against the Bechdel Test. Finally, we’re really pleased to be introducing a new category this year for women film journalists. Like the craft of filmmaking itself, the number of women working as professional film critics is far surpassed by the number of male voices we’re used to hearing in mainstream media. But UnderWire wants to change that, encouraging women to step up and get their work seen. As Sight & Sound demonstrated in a competition they ran recently, there are a LOT of smart women out there who should have a platform for their work. With the UnderWire award for Best Film Journalist, we hope to see this happen.


Contact: (Helen and Gemma) underwire@underwirefestival.com
http://www.underwirefestival.com/?p=168
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CLOSING DATE: Wednesday 31 August 2011 The first Festival took place in 2010 and the audience was exclusively industry, including Fox, Disney, Paramount and PBS.  Since then the trailers have been in an Online Screening Room where Hollywood managers, producers and distributors can view filmmakers' work. Total requests from the film industry have reached 118; 5 deals have been offered and one script has been optioned.

The Deadline for Submissions for scripts, short films, feature films and TV shows is 31 August 2011

The Trailer Team

www.thetrailerfestival.com 

P O Box 69854

Los Angeles

CA 90069 

mail@thetrailerfestival.com

Tel 001 310 597 1828

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What you receive may not always be to your liking but, as any good PR Specialist will tell you, receiving negative feedback, as well as the positive ones, should be equally welcomed and acted upon in a positive manner.  Case in point, the recent alleged sacking of US PR firm, The Redner Group Limited who handled the PR for @2K Games, the developer of @Duke Nukem.  The PR firm received poor reviews of the latest version of the game and showed their displeasure by going on Twitter to inform Reviewers that they would not be receiving review copies from them again stating “Too many went too far with their reviews... we are reviewing who gets games next time and who doesn’t based on today’s venom.”  This appalled 2K Games who also went on to Twitter to inform people that Redner no longer represented them.

What Redner should have done, in my opinion, was to engage with and acknowledge the Reviewers’ concerns, ask how they thought the game could be improved, inform that their concerns would be taken on board and Thank them!  This would show transparency, possible improvement in the game resulting in a better end-user experience and, above all, that honest reviews (not selected ones) were obtained. Thus enhancing their client’s Brand Reputation as well as their own.
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